During lockdown I decided to make Spec Ad for the wonderful whisky brand The Ardmore. Their stellar design and copy, inspired me to create an Ad telling the story of a Distillery passionate about the place and people that help make their whisky. The double exposure cinematography helps to further this idea that every drop of Whisky holds within it a memory of the land it came from. Whilst the black and white colour scheme was chosen to fit with the beautiful monochromatic packaging, leaving the bold, gold lettering and eagle of the Ardmore logo as the only colour at the opening and close.