The Columbia

We want them to feel the infamous ‘anything goes’ spirit of the hotel’s past – From 5 Victorian townhouses for London’s elite, a WW2 hospital, 50s Airforce Officer’s club, to a hangout for the rising musical stars of the 80s and 90s. We created an identity fit for a free-spirited hotel that bridges the gap between the elite townhouses for the few and the design hotels for the masses.