The Death of Pop - 'Once Good'

As 'Once Good' was being released in less than a week, we needed to come up with a concept quickly that worked within the lockdown parameters. Keen to avoid anything relating to the pandemic, we opted for a one take video in reverse that (we hope) explains itself: a depiction of a relationship in its last moments. To achieve this, the artist had two days to learn the whole song backwards at double speed. We shot out of our bedroom window on the Tuesday evening and released on Wednesday the next day. We only shot one take.