What happens to all of the dry-cleaning that customers never return to collect?
It's reported that 15% is never claimed.
the dry/clean initiative was developed in collaboration with Action on Addiction
to repurpose the masses of unclaimed formal wear from dry-cleaners across
the UK.
By fitting out ex-addicts with sharp suits the Initiative helps them to rebuild their
confidence and make a strong first impression in job interview situations
We re-purposed unsuitable donations as DM, which we sent to CEOs of nationwide dry-cleaners.
And used AOA's help centre notice boards to make sure people like Debbie knew about the initiative.
Companies
Leo Burnett
- Advertising
