the dry/clean intiative

What happens to all of the dry-cleaning that customers never return to collect?
It's reported that 15% is never claimed.
the dry/clean initiative was developed in collaboration with Action on Addiction to repurpose the masses of unclaimed formal wear from dry-cleaners across the UK.
By fitting out ex-addicts with sharp suits the Initiative helps them to rebuild their confidence and make a strong first impression in job interview situations
We re-purposed unsuitable donations as DM, which we sent to CEOs of nationwide dry-cleaners.
And used AOA's help centre notice boards to make sure people like Debbie knew about the initiative.

Team Credits

Laura Clark

  • Creative Art Director


  • Leo Burnett

    Leo Burnett

    • Advertising
  • A

    Action On Addiction

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    Laura Clark
    Creative Art Director