HOW TO FANCY DRESS YOUR BRAND FOR A PARTY?
The main self-promotion tool of this advertising agency, LAF' (La Fórmula de Comunicación) is a fun afterwork's party concept. Every year, the whole crew gets involved in the development of a party with a specific theme, where clients and friends take part and enjoy.
With this theme (it was on november of 2012) I was asked to transform in an impacting way the agency's corporate image. This work is the result of combining elements from old fashioned parties with projections, electronic music and a raw post-apocaliptic world.
Designs were printed on real size formats in a basement, where real musicians, bartenders and entertainers wearing military costumes played their roles surrounded by a widely costumized environment.
To enhance brand's presence and make the event more personal, I made fancy individual or group portraits of every member of the agency.