#SelfieBud was created for the hottest influencer party of the year — BudXMiami at Super Bowl LIV. But, we couldn’t let the world see us backwards in selfie mode (a tech flaw in major social apps). So we created a special Budweiser with a label in reverse to look perfect in selfies, live videos, filters and boomerangs. We took over the party and created the most selfie-friendly environment ever — completely backwards. From mini fridges, to selfie stations, to merch, an entire world was dedicated to the first Bud designed for the social generation. In an event full of amazing attractions and surprises, almost all guests proactively dedicated at least one post about #SelfieBud to their millions followers, including celebrities like Dwyane Wade, Gabrielle Union, and Ja Rule.