Tailor your idea submission to your industry type. If you’re selling food, include a branded sample menu and discuss what equipment you have. If you’re a fashion brand, look books and price points can go a long way.
If you’re holding an event, the landlord will want to know the timing of your event, music and catering plans and number of attendees for licensing reasons. It’s also useful to mention whether or not the event is in partnership with another brand.
Landlords will be curious about your fit out and the changes you plan on making to the space. The look and feel section is for stating if you’ll be bringing any equipment, building any structures, painting walls or drilling holes.