People know that Peroni are a stylish beer, but there wasn’t much beyond that. They wanted to have substance, as well as style. So we reimagined ‘The House of Peroni’, making it a fashion studio for emerging fashion designers. A free studio where some of the country’s top talent learn from expert mentors like Jonathan Saunders, Isabella Burley, Anna Orsini, Alexander Fury and Pandora Sykes