The Invisible Collection

The Invisible Collection is the first online platform to sell a curated selection of outstanding furniture and objects by the world’s best interior designers. The project's main objective was to rebuild the homepage so that it looked modern, distinctive, iconic and user-friendly. The homepage should tell a story to lead the customer on a journey to discover what products the company can offer. It should be clear across the website what the brand stands for and how they go about generating unique interior products. Through the use of imagery and a neutral colour palette, it is crucial to convey the idea of a simple aesthetic and the brand's goal.