The IWC Schaffhausen Longest Flight launch
Design of a VIP event to support The Longest Flight, a campaign to launch a collection of IWC Schaffhausen Pilot watches. The brand has an ongoing partnership with Goodwood and the campaign centred on a round the world flight of a re-vamped Silver Spitfire.
The space featured press and watch showcase areas, a main stage which broadcast key speeches and hosted the launch countdown. Viewing platforms enabled best vantage points for the Spitfire send off. All guests had access to vintage food trucks and champagne drinks service and left with a branded route maps of the flight path on departure.