Short brief to pitch to Stylist
All shortlist, stylist, emerald street and Mr Hype subscribers will receive an email containing a mysterious map inviting them to take part in the Jameson Leprechaun Challenge.
The map will guide you to one of London’s best Irish Pubs like a quest you will have to follow containing different steps to attend.
When arriving in the first pub you will be given a leprechaun suit to wear all along your journey. In each pub you need to perform different challenges and respond to various quizzes in relation with St Patrick’s day. By completing these challenges, you get to win a Jameson Drink allowing your map to receive a stamp that gives you the validation to pursue your journey.
At each completed stages you can post your picture along with the #ShortlistJamesonLeprechaunchallenge, and as tricky as it might get to write down the hashtag correctly along the marathon, once posted you can win a an additional shot!
When finishing, the first participant can win a trip to visit the Jameson Distilleries in Dublin along with a person of their choice. The following 15 people to achieve the marathon will win a Jameson Whiskey Bottle as well as Goodies that will also be distributed to all contestants.
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