THE KNOWLEDGE

  • Rowena Taylor

The brief: Change the perception of black cabs in London. Make city workers think twice before opening their Uber app. Student project, Shillington The idea: Hackney Carriages are London. They’ve lived through World Wars, Royal Weddings, Protests, Terrorist attacks, Brexit, Coronations - and they’ve seen break-ups, make-ups, runners and celebs. This is an unedited collection of stories as told by taxi drivers, spanning hundreds of years. I developed a typeface based on Charles Booth's chart of London classes from the 1800s and created illustrations of famous London landmarks to accompany the stories told.

THE KNOWLEDGE by Rowena Taylor
THE KNOWLEDGE by Rowena Taylor
THE KNOWLEDGE by Rowena Taylor
THE KNOWLEDGE by Rowena Taylor
THE KNOWLEDGE by Rowena Taylor
THE KNOWLEDGE by Rowena Taylor
THE KNOWLEDGE by Rowena Taylor
THE KNOWLEDGE by Rowena Taylor
THE KNOWLEDGE by Rowena Taylor
THE KNOWLEDGE by Rowena Taylor
THE KNOWLEDGE by Rowena Taylor
Rowena Taylor
Graphic Designer