The Loop has grown to be Australia's leading destination for creative professionals - it connects creatives with companies, collaborators and job opportunities from design and development to account management, animation and production. The design brief was simply to make it "awesome".
How do we meet the highly aesthetic design expectations of the community The Loop represents? A challenge that would intimidate even the most experienced of designers.
Create a site that's clean, easy to navigate, non-obtrusive and with very clear calls to action.