Insight
A metamorphosis of the Maison’s app.
A digital touchpoint crafted to elevate the client relationship and experience. With a focus to establish it as the primary platform for personalised interactions, distinct from the website, and further immerse members in the global fashion house’s universe.
Idea
The LV Universe
Through UX, UI and navigation restructuring, the LV App is transformed with three main pillars: personalisation, immersion and exclusivity. New services, including repairs, customisations and appointment bookings, are available to access, transforming the LV App.
The app presents a renewed way to interact and discover products, fashion shows and editorial content. Through an interactive silhouette module, the service offering is propelled forward with a dedicated, personalised section. Exclusive previews of collections are offered, plus early access and app-only available products, kick-started with Louis Vuitton and Yayoi Kusama’s latest collaboration.
Impact
Enticing exclusive experiences.
Since its launch, the LV App has become the go-to destination for loyal clients of the Maison to discover new exclusive products, engage in unique encounters, and receive personalised services from their Client Advisor, which has led to a 40% increase in engagement.
