The Lyst Index Q3 2019
This quarter we delved into data from previous Indexes to answer the question ‘What does it take to become one of the 20 hottest brands in the world?’.
The Q3 2019 report has been covered by Harpers Bazaar, Hypebeast and British Vogue.
The Lyst Index is a quarterly ranking of fashion’s hottest brands and products.
To compile the results, Lyst analyses the online shopping behaviour of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind the Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.