Characterisation and expression played a big part even in the early design stages with this project. Personality was key, making sure each object had plenty of it! We were able to use the scripts and VO to help draw out characterisation and idiosyncrasies, both in the design and animation stages. Check out the early colour artwork- love this!
The creative brief had a range of chosen objects to be personified and it was agreed on that the VHS, record player and instant camera would best represent technologies of old.
Thanks again to CDM London for working with us.