Worldwide TV and digital medias campaign for the new masterbrand launch of Antonio Banderas Fragrances to dynamize the secret pillar of the brand leading to more purchases.
As part of the Puig Product Development Team, I helped with the development of a strong creative concept for this TV spot working on moodboards, pitches, treatments, look and feel, story boards, music and artistic references leading and briefing creative agencies.
- Client: Antonio Banderas Fragrances (Puig)
- Celebrities: Antonio Banderas and Olga Kurylenko
- Film Director: Colin Tilley
- Fashion Photograph: Gianpaolo Sgura
- Advertising Agency: Paradigma
- Production studio: Sal Gorda
- Post Production studio: Custom Fx Design