The Sensemaker Framework

2020 turned reality on its head and it looks like 2021 isn't straying from the unprecedented path. So we've built a framework to help brands prepare for the coming year.  An actionable tool to help you analyze your audiences' contradictory states of mind as we start the new year, designed to help you: – Identify how people are making sense of their new normal – Track the four key consumer mindsets heading into 2021 – Strategize on how to resonate with your audiences – Work through your customers' attitudes and behaviors  – Identify opportunities using our worksheet Get connected to your audiences. Download the framework now: https://resources.canvas8.com/sensemaker-framework