The Shard: Branding

  • Dominic Bell

In 2014, Show Media was appointed lead creative agency on the rebranding of London’s most famous new landmark, The Shard. It created a comprehensive branding strategy and design collateral, including a new logo, brand colours and fonts, a tone-of-voice document and guidelines on photographic style.

The Shard: Branding by Show Media
The Shard: Branding by Show Media
The Shard: Branding by Show Media
The Shard: Branding by Show Media

Show Media logo
A creative agency specialising in content creation
Dominic Bell
Art Director, Sunspel