The Sound Of Ithra

A making-of style short-doc I directed for creative music agency, MassiveMusic via my company Don't Look Films. The film tells the story of the 'sonic-branding' of Ithra: A beautifully designed cultural institute in Dhahran named one of the 'world's greatest places to visit' by Time magazine in 2018. We used hand-drawn motion animation to bring elements of the film to life and all the music within the film was produced exclusively for the project.