The Testaments launch

Almost 35 years after The Handmaid's Tale was published, Margaret Atwood has written a sequel, The Testaments. The midnight launch at London's Flagship Piccadilly Waterstones was attended by scores of fans, critics, press and of course Atwood herself. To boost the buzz and long awaited reading from the new book, costumed Handmaid performers eerily mingled silently with the crowds, creating powerful PR photo moments. Plus an appearance from two brand new characters created intrigue for those desperate to get their hands on the new novel.... Under his eye.