This Generation

Young people – defined as those under 34s - face the worst economic prospects for several generations as have experienced a steep drop in pay and employment. They are faced with higher barriers to achieving economic independence and success. This Generation is a campaign for change, aimed at the change makers within our society to realise and address the position of 16-24 years old. It strives for a future of inclusiveness and fairness for the younger generation. It has used reggae music to empower and drive the campaign, creating a platform for the marginalised to be heard. This Generation’s main application is a virtual sound system that will be broadcast on BBC Radio 1xtra. Sound systems are a way of communicating with people on the streets and out of home. Virtually the sound system shall be accessible to all, using BBC 1xtra as a popular urban contemporary platform to vocalise the youths current economical situation.