“I then looked at types and colours, and I decided to keep the logo very simple. I first had lots of different logo versions, but they were all too complicated, so I decided to start from scratch. It was just important for me that I used the Adinkra symbol.
Once I had those two elements, I focused on the type and font for the logo. I love its simple yet self-assured feel and how well it fits with the logo.
It was also a deliberate decision to keep the colour scheme of the logo entirely black and white because I wanted to keep it understated and I prefer the simplicity. I hope to build upon the logo through our branding and make our brand into a unique and disruptive force for good. Whether this is through the people and organisations we engage, how we behave and act in the world, the team that we employ and how we think throughout our organisation or the branded products we make for our network of creative talent.
Again, ThisAbility aims to do better through our brand and our ethos of positivity, creativity, sustainability, inclusivity, collaboration, empathy, playfulness, and humour. Though we’re taking it one step at a time and we will be working hard to ensure this becomes a sustainable reality.
Here it is, the ThisAbility final logo: