TikTok / #FreeToBe Pride 2021

To celebrate Pride Month 2021, TikTok wanted to inspire creativity and bring joy to the LGBTQIA+ community. #FreeToBe was a global rallying cry that featured four fabulous livestreams, iconic hosts like Kesha, legendary musical performances from singers WILLOW, Anitta and more, trailblazer content creators and a partnership with LA Pride. We created the entire broadcast experience—from global branding and event flow to the marketing campaign, community-building activations, and employee spotlight videos. For four weeks straight, we helped TikTok bring their message to both the community and allies alike by celebrating diverse voices and creating a place where everyone is #FreeToBe. The results? 4.1m views, 90K new followers, and receiving over 3.2B views of the hashtag.