Time to Talk
An informative campaign to reach a workforce of 9,000 people, in preparation for the launch of Mental Health First Aid training across the client organisation. The campaign was named ‘Time to Talk’ and aimed to get employees actively engaged in improving their personal mental health and wellbeing, as well as increasing awareness in the workplace.
Working with the client’s internal communications team, we created a series of brochures and posters to be distributed in digital and print format. We also designed distinguishing lanyards and lapel pins to help qualified first aiders stand out among the work force.
The results of the campaign drew 350 employees across the organisation to complete their training within the first 6 months of launching, and over 250 openly subscribing to the online engagement forum where they could post personal stories and advice.
This considerable culture change and more open conversation around the importance of mental health lead to a special mention in the government funded independent review, ‘Thriving at Work’, where the company was described as “ahead of the curve” with its approach to mental health and wellbeing.
