TOG - AllCreatorsTogether

TOG is a new kind of furniture brand launched in 2014 as a collaborative, open-source concept allowing furniture designers to work together in new ways. TOG combines the quality and economy of mass production, with the personal touch of human craftsmanship. TOG believes that everyone is a creative, so it's not only about colour and style, but the freedom of an almost limitless level of customisation that is at the heart of every product.

GBH were challenged to create the look-and-feel of the brand’s 2015 campaign, including all the branded materials for exhibitions (including this year's Salone Del Mobile in Milan), press advertising, social media activity, flagship store materials and brochures.

Our key message of “Let’s Play TOG” set the scene and championed a fun, vibrant scheme that linked all touch-points together.