Toota

  • Mariam El Dessouky

The brand represents a bond between my mother and I. This bond is reflected in the content of the brandbook, which is a collection of very early memories of me growing up. The photography comprises of objects that represent sharing, like two gloves intertwined to represent the mother holding the hands of the child. Through the growing bond, protectiveness grows and this is shown in the logo's petals that are protective of the seeds.