Topic

Topic is a media company that aims to reshape and influence 21st-century storytelling amidst the frenzy of the 24/7 news cycle. The brand idea, ‘Stories in Focus,’ elevated Topic above the mass Netflix customer and helped them grow into a subscription based media brand to rival the established players. The frame device is born from an aperture, enabling them to highlight diverse content in new ways, and it evolved into a full design language for their offline and online experience.