Toy Design

  • Tom Barton
As part of an interview with a toy company based in Leamington Spa, I was asked to complete a brief to design a vehicle for the G.I Joe franchise. The brief told me the type of scene/story that the vehicle would have to relate to (which involved mars and an underground base) and I had to design a suitable vehicle that kids could interact with accordingly. I had to put thought into how a child would play with it and what would make it interesting.