To me, the best aspect of trail running is reconnecting with nature. But this inevitably means getting dirty with rain, dust and mud being inseparable from the experience. So when I was creating this animated advert, I wanted to show that trail running shoes are designed to get muddy, along with the runner! The result was an animation that’s adventurous, playful, and which fully immerses the viewer in the experience of being in the depths of the forest.