UNITED BY TRANSPORT FOR LONDON (TFL), TOLD BY ORIGINALS
SUPERIMPOSE was briefed to disrupt the marketplace and bring adidas Originals biggest ever product partnership to life within the global key city of London, delivering a 360 visual campaign.
CONVERGING THE STORY OF LONDON’S CREATIVITY BOTH ABOVE AND BELOW GROUND. TO CELEBRATE THE HEARTBEAT THAT KEEPS LONDON MOVING.
In 2018, adidas Originals and Transport for London collaborated on a series of exclusive footwear releases. Comprising 14 products, the series celebrates the vital role the London Underground serves for the UK capital, and commemorates a number of milestones including the 15th anniversary of the Oyster Card, the 130th anniversary of the Northern Line, and the upcoming opening of the new Elizabeth Line. In 2018, adidas Originals and Transport for London collaborated on a series of exclusive footwear releases.
Combining environmental photography with in-situ lookbook photography, the campaign connects the product with its source material, combining black & white photography with contrasting colors in the Underground’s iconic palette, telling each shoe’s story in a way that is instantly recognisable to the Underground’s 5 million daily passengers.
Casting real Londoners, the campaign featured a diverse mix of females all of which are striving to become pioneers in their fields from an Aerospace Buyer to a Trainee Doctor, this campaign celebrated the future pioneers creating in their own lane.
LEARN MORE ABOUT THE CAMPAIGN: https://superimpose.global/work/united-by-tfl-told-by-originals
Project Tags
Companies
Adidas Group
- Fashion and Textiles
