UNIVERSITY OF NORTHAMPTON

Mill+ Director Ivo Sousa joined forces with Daughter Studio to create a spot for the University of Northampton encouraging enrollment. Two individuals come to the realisation of their unique potential when the environment reacts solely to their presence: bursting to life unexpectedly, standing them out from the crowd. This becomes the call to action for them to enroll at Northampton university. Director Ivo Sousa states: 'The brief, set by the agency Daughter, felt fresh, cleverly written, using intriguing visual references with a bold colour palette and details that seemed appropriate to the target audience. We instantly connected to the initial style and concept that sparked lots of new ideas for further development, our collaborative process with Daughter begun.’ Agency: Daughter Studio :The Mill Role: Production Design Assistant