VÉRA — Visual Identity Concept for an Imaginary Brand

  • M. Hrebennyk

VÉRA — a study in truth, texture and timelessness Visual Identity Concept for an Imaginary Brand Project Description: “VÉRA” isn’t real. But she feels more honest than most brands that are. I imagined her as a slow fashion label born from silence — not strategy. She listens. She lingers. She does not rush to impress. This visual identity is built on breath, ritual, and refined touch. A calm strength. A clear space. A sensual structure. Every form in this moodboard — fabric, stone, skin, serif — carries the same message: Nothing added. Only truth, revealed. This is how I would shape a brand that wants to move people quietly, deeply, permanently. “VÉRA” is not just a vision. She’s a mirror for every founder who dares to tell their story without screaming.

M. Hrebennyk
Creative Content & Storytelling Consultant | Fashion, Luxury & Lifestyle