Virgin Instinctive

Like many airlines, Virgin Atlantic now offers hotel stays and experiences at the point of booking flights. This new Flight & Hotel proposition is about being able to confidently book an entire trip at the touch of a button - saving time and sometimes money.

I designed the website to be effortlessly easy to use stunning to look at. Taking inspiration from software like Spotify, I used a fixed sidebar which contains important buttons like Flight and hotel deals, Wish list and My profile. The site also features a handy reward system called ‘Instinctive tickets’ that allows customers to access special discounts and offers.