They are to images what Anna Wintour is to fashion.
As part of the world's leading visual media company, a global team of creative researchers and art directors understand image trends in a way few others can, predicting and producing the type of imagery brands will need in the year ahead.
They analyze data from millions of images searched and licensed via gettyimages.com and track how these visuals are used in everything from advertising to movies, social media to magazines. Want to know where the visual zeitgeist is headed? Sit down with Pam Grossman, Getty Images Director of Visual Trends, and you will leave equal parts fascinated and inspired.
People who push the envelope and visuals that break with tradition will be widely embraced, as popular taste becomes daring.