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VISUAL TRENDS

They are to images what Anna Wintour is to fashion.
As part of the world's leading visual media company, a global team of creative researchers and art directors understand image trends in a way few others can, predicting and producing the type of imagery brands will need in the year ahead.
They analyze data from millions of images searched and licensed via gettyimages.com and track how these visuals are used in everything from advertising to movies, social media to magazines. Want to know where the visual zeitgeist is headed? Sit down with Pam Grossman, Getty Images Director of Visual Trends, and you will leave equal parts fascinated and inspired.

Outsider in
People who push the envelope and visuals that break with tradition will be widely embraced, as popular taste becomes daring.
Extended Human
Our notion of personhood is expanding, as we harness the power of technology in all areas of our lives. The parameters of man and machine are starting to blur, and the results are riveting.
Divine Living
As brands focus on values, reflection and revelation become front and center, with consumers shifting their focus to more meaningful consumption.
Messthetics
Brands will harness the power of the ugly, messy, sweaty, visceral aesthetic. It's a rebellion against the order of everyday lift that revels in the physicality and soul of human nature.
Silence vs. Noise
This trend focuses on making space for consumers to breathe and reconnect in a cluttered marketplace, engaging our emotions and spirit with visual haikus.
Surreality
As we look to visually represent the multifacted lives we experience in the digital age, the opportunities for creativity are endless. This trend focuses on surreal graphic imagery and plays with ideas of infinity, duality and multiplicity.
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