Voyager - Final Major Project

This piece of work contains Part A of my final major project at University. This was a condensed version of my work to use as a business pitch to present and print as a physical booklet. The idea of my Project was to create an extension brand for Ray Ban which will produce retro style suitcases, duffel & tote bags and accessories made for modern day functional use. This presentation explains the idea, values, USP's and mission of the Voyager brand, as well as an overview of the planning and inspiration of the final products. A product overview is included followed by the production, promotion and business plan.