WAITING TO LIVE

Waiting to Live campaign waitingtolive.org  launched by Wunderman Thompson UK November 2023. I’m very happy and proud to have volunteered my time to photograph all the assets for this important campaign. It’s brilliantly executed by the WT Creative team Charli Plant & Laura Saraiva. The campaign spans across TV, Cinema, OOH, Press & Social. In the space of a week, it’s been picked up by loads of national press and had its own segment on the ITV evening news. There are currently over 230 children on the organ donor waiting list. To represent Ralph, and the other 230+ children, 230 handmade dolls were made. They now sit in waiting rooms across the UK, all wearing badges with a QR code that takes people to waitingtolive.org where they can listen to some of the children’s stories and find out how to register. Please visit waitingtolive.org and help support this vital campaign.