Waitrose 1

Branding design and packaging design, art direction and implementation

Progression of the design development stages of the branding. From an initial pencil drawing of the 1 numeral, to the final approved layout. A highly immersive team project with 600 lines to prepare for launch in a matter of months. When fellow designer Sue Low discovered illustrator Paul Wearing’s wonderful single continuous line drawings, I skilfully integrated these into the design creating a strong, impactful and versatile approach. The design scheme was then applied to over 1000 lines, each individually designed to specific line level requirements.
Approved design and photography
Art direction of photography