Waitrose 1

Branding design and packaging design, art direction and implementation

Progression of the design development stages of the branding. From an initial pencil drawing of the 1 numeral, to the final approved layout. A highly immersive team project with 600 lines to prepare for launch in a matter of months. When fellow designer Sue Low discovered illustrator Paul Wearing’s wonderful single continuous line drawings, I skilfully integrated these into the design creating a strong, impactful and versatile approach. The design scheme was then applied to over 1000 lines, each individually designed to specific line level requirements.
Approved design and photography
Art direction of photography

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Ian!

Add comment
Ian Bennett
Senior Graphic Designer