Our design and brand identity consultancy team are often have to explain the difference between a logo design, corporate identity and branding to clients so here is a very brief explanation: Logo design – A logo is a mark or icon that visually identifies a company. Corporate identity – A package of visual aspects that form part of the overall brand and include the logo. Branding – Encompasses the perceived psychological and emotional corporate image as a whole. Logo design below by Glasgow based graphic designers, G3 Creative.