WE is a full service travel and events agency fusing design, production, talent and media. We were tasked with creating a new identity for this exciting company, that really reflected the immersive, large scale, unique events and experiences that they create. We took inspiration from their roots in the Alps to create a soundwave graphic that forms the shape of the mountains, which is used both within the logo and separately. This dynamic shape lends itself to animation, to create a really dynamic, expressive identity.