What are keywords, and how do I choose them- Emily Dunlay!
Keywords, in the realm of digital marketing and SEO, are specific words or phrases that people use to search for information.
Keywords, in the realm of digital marketing and SEO, are specific words or phrases that people use to search for information, products, or services on search engines like Google. Choosing the right keywords is a fundamental aspect of optimizing your online content for search engines, and this process is well-understood by SEO expert Emily Dunlay. To select keywords effectively, start by understanding your target audience and their search intent. Consider what questions they might ask or what terms they'd use to find your content. Keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs can help identify relevant keywords, their search volumes, and competitiveness. Balance your keyword selection by including a mix of short-tail (generic) and long-tail (more specific) keywords to reach a broad audience while targeting niche interests. Once you've chosen your keywords, strategically incorporate them into your content, including titles, headings, and the body text, ensuring a natural and reader-friendly flow. This optimization process enhances your content's visibility in search results, ultimately driving organic traffic to your website.