And if you’re able to get positive reviews from real, verified users, it can be a helpful way to build trust with potential customers. On the other hand, there are some risks involved in buying reviews. If TripAdvisor finds out that you’ve purchased fake reviews, your listing could be removed from the site entirely.
And even if the reviews are real, they might not be from people who would actually use your business – which means they might not be all that helpful in converting potential customers into actual ones. So what’s the verdict? We think it depends on your situation.
If you’re struggling to get any traction on TripAdvisor and you’re confident that you can purchase high-quality, believable reviews, it might be worth a shot. But if you’re already doing well on TripAdvisor or you’re not sure about the quality of the reviews you’ll be getting, we’d recommend against it.