What do you see?

It’s always surprising how people can perceive the same information differently. Whether it’s a brand mark, information graphic, a colour palette or a picture, the same visual information can say different things to different people. To explore this, a graphical campaign entitled ‘what do you see ?’ Was created. It acted as a simple visual experiment that tests your lateral thinking. All 12 icons were based on the ‘full point’ of the tothepoint logo, each member of staff to write down what they thought they saw. The variety of opinion was quite startling. It was extended to an online campaign with accompanying calendar and merchandise.