What is digital marketing and how is it different from traditional marketing?

  • Emily Dunlay

According to Emily Dunlay Digital marketing refers to the promotion of products or services using digital channels such as search engines,

According to Emily Dunlay Digital marketing refers to the promotion of products or services using digital channels such as search engines, social media, email, websites, and mobile apps. It involves using various digital tactics and tools to reach and engage with target audiences in order to drive sales or generate leads. Emily dunlay Traditional marketing, on the other hand, refers to the promotion of products or services using offline channels such as print media, television, radio, billboards, and direct mail. Traditional marketing tactics are often more focused on mass marketing and reaching a wide audience rather than targeted and personalized messaging.