Most companies now-a-days have some form of diversity targets in place. These targets focus typically on gender and ethnicity, sometimes including religion and sexual orientation. Diversity metrics are really important but creating a diverse and inclusive culture goes far beyond having a tick sheet to fill in when you sign your contract. This measurement is a start but only a start. To be a truly successful company, you need your employees to give a lot of themselves. This is something employees will only do if they feel valued and respected. You will also need the people working for your company to understand your consumers. The more diverse your employee base, the more consumers you can start to understand and access effectively. For this reason if no other, companies need to make sure they’re creating an environment of inclusivity. A place where all their employees feel welcome.