WHO IS TALA Campaign

  • Linda Massi

For my Marketing Communication class, I imagined the sustainable sportswear brand TALA taking over Copenhagen, one butt billboard at a time.

This campaign plan was created for the Marketing Communications course, part of my M.Sc. degree in Brand & Communication Management at Copenhagen Business School.
The brief asked to come up with a complete Marketing Communications plan, touching on Market, Mission, Message, Media, Money, and Measurement.