Whom He May Devour
Lucky Saint premium alcohol-free lager is an enlightened choice of drink whether you're avoiding alcohol or not.
One execution features only a Bible reference and an indication of low-alcohol content, leaving the audience to look up the verse on their own if they are sufficiently intrigued.
1 Peter 5:8 Be Sober, be vigilant; because your adversary the devil, as a roaring lion, walketh about, seeking whom he may devour.
This use of a Bible verse in an ad caused a minor stir.
Creative Team: Fiona Moseley and Louisa Whitehead, with thanks to Adam Kean and Dan Rutherford. Photographed by Rankin.