Why Fonts Matter: A book for students and new designers

  • Sarah Hyndman

I wrote this book as a broad introduction to typography and how we respond to fonts psychologically. I think that you have to fall in love with typography and letterforms before you delve into it as an academic subject. The book is full of games and demonstrations that invite you to take part in the experiments yourself. My mission is to change the way we think and talk about typography by making it exciting for everybody. If you have a copy of this book I‘d love to know what you think?

Project Tags


  • Penguin Random House UK logo

    Penguin Random House UK

    • Publishing
  • V

    Virgin Books