Wild Atlantic Way

Measuring 2,500 km long, Ireland’s western coastline dubbed the Wild Atlantic Way (WAW) is officially the longest costal drive in the world. Publicis London with Tourism Ireland has launched a new campaign in order to encourage people to take a road trip in this stunning part of the world.

The campaign includes the release of a five-track EP, to promote the launch of a 2,500km long tourist route down the west coast of Ireland, the Wild Atlantic Way.

The EP soundtrack – ‘Dathanna – Sounds of the Wild Atlantic Way – was composed by electro-indie band Solomon Grey, and an eight-minute film following the band taking the road trip accompanies the launch.