With_Architecture Studio Brand & Identity

  • Todd Harrison

Award-winning rebrand of one of Western Australia's most award architecture studio's

My award-winning rebrand of one of Western Australia’s most awarded architecture studio’s included brand identity, logo design, stationery design, print production, website design, photography, copywriting, launch videos, launch event, media releases, marketing design and strategy, IT management, brand guidelines manual, brand integration and studio signage.

The studio fit-out designed in-house was the biggest product in the brand identity, and was used to inform the language, tonality, materiality and tactility of the identity material. The materiality from the silver Alpolic and stainless steel is reflected by the satin-silver foiling de-bossed across the identity material and by the metallic padded envelope packaging. The neutral tonality of the studio is pierced with colour. The neutral tones act as a robust platform for the identity, while also enhancing the bold vibrant colours of the brand colour palette that intersperse throughout the identity; from marketing material to architectural graphics. The sheen from the studio Danpalon screens is replicated by that on the recyclable cellophane sleeves used for packaging documents and submissions. The texture from the pinboard panelling is brought through by the textured egg-shell stock used for letterheads and comp slips, while the grey tones from the sealed concrete floors and grey acoustic panelling is reflected by the capability report covers and business cards.

The new name highlights the firm’s preference for working in rewarding creative partnerships with clients and stakeholders, and with consultants and contractors. In grammatical terms “with” is a preposition. It is a linking or joining word that is integral to forming relationships. Adopting the word “With” signifies the studio’s preferred way of working and it captures the nature of contemporary architecture – a process that brings together many disciplines and people focused on a common goal.

The new logo acts as a neutral platform, with a simple typographical approach adopted for the logotype. This is comprised of a primary component (with) and an interchangeable secondary component (architecture studio). These two components are co-joined by an underscore that is used as a motif throughout the brand identity. The design highlights relationships and interchangeability - the ability to use ‘with_’ in isolation or in conjunctions.

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